Aesthetic appeal
A unified palette creates visual clarity and signifies interactivity. Decorative geometric shapes cohesively echo the IA’s logo.
Isabella Amador /
Intramuros Administration
Intramuros Administration
Conceptual UI redesign
What is the Intramuros Administration?
The Intramuros Administration (IA) is a Philippine government agency overseeing the preservation of Intramuros, a Spanish-colonial-era walled city in the capital of Manila. The IA aims to support sustainable tourism, urban development, and historical, cultural education.
This project, completed in HDCC106 (Seminar in Design Cultures & Creativity), posed a hypothetical website redesign to the IA that improved the site’s visual communication and navigability. Working on this prototype taught me how to conduct a thorough heuristic review of an interface, developing solutions for problematic elements while uplifting existing design strengths.
Why redesign?
This redesign responds to several design flaws in the IA’s existing site:
- Overabundance of text and negative space
- Unclear, inconsistent navigation menus that prevent user flexibility
- Repetitive textual elements that challenge information-gathering
Redesign how?
I approached this redesign with several goals in mind:
- Increasing aesthetic appeal by creating a visual identity based on IA’s existing logo
- Improving navigability and hierarchy
- Emphasizing the IA’s tourism side to further the agency’s mission of nurting Filipinos’ understanding of history and culture.
Let’s check out the new website!
Home page
Approaching design goals
Navigability and hierarchy
Consistent typography, accordions, carousels, cards, quick links, and breadcrumbs structure information and guide exploration.
Promoting tourism
New “Visitors guide” section, combined with photographs of parades, dances, and festivities, foster interest in cultural involvement.
Isabella Amador / Intramuros Administration
Intramuros Administration
Conceptual UI redesign
What is the Intramuros Administration?
The Intramuros Administration (IA) is a Philippine government agency overseeing the preservation of Intramuros, a Spanish-colonial-era walled city in the capital of Manila. The IA aims to support sustainable tourism, urban development, and historical, cultural education.
This project, completed in HDCC106 (Seminar in Design Cultures & Creativity), posed a hypothetical website redesign to the IA that improved the site’s visual communication and navigability. Working on this prototype taught me how to conduct a thorough heuristic review of an interface, developing solutions for problematic elements while uplifting existing design strengths.
Why redesign?
This redesign responds to several design flaws in the IA’s existing site:
- Overabundance of text and negative space
- Unclear, inconsistent navigation menus that prevent user flexibility
- Repetitive textual elements that challenge information-gathering
Redesign how?
I approached this redesign with several goals in mind:
- Increasing aesthetic appeal by creating a visual identity based on IA’s existing logo
- Improving navigability and hierarchy
- Emphasizing the IA’s tourism side to further the agency’s mission of nurting Filipinos’ understanding of history and culture.
Let’s check out the new website!
Home page
Visitors guide
Approaching design goals
Aesthetic appeal
A unified palette creates visual clarity and signifies interactivity. Decorative geometric shapes cohesively echo the IA’s logo.
Navigability and hierarchy
Consistent typography, accordions, carousels, cards, quick links, and breadcrumbs structure information and guide exploration.
Promoting tourism
New “Visitors guide” section, combined with photographs of parades, dances, and festivities, foster interest in cultural involvement.
Isabella Amador / Intramuros Administration
Intramuros Administration
Conceptual UI redesign
What is the Intramuros Administration?
The Intramuros Administration (IA) is a Philippine government agency overseeing the preservation of Intramuros, a Spanish-colonial-era walled city in the capital of Manila. The IA aims to support sustainable tourism, urban development, and historical, cultural education.
This project, completed in HDCC106 (Seminar in Design Cultures & Creativity), posed a hypothetical website redesign to the IA that improved the site’s visual communication and navigability. Working on this prototype taught me how to conduct a thorough heuristic review of an interface, developing solutions for problematic elements while uplifting existing design strengths.
Why redesign?
This redesign responds to several design flaws in the IA’s existing site:
- Overabundance of text and negative space
- Unclear, inconsistent navigation menus that prevent user flexibility
- Repetitive textual elements that challenge information-gathering
Redesign how?
I approached this redesign with several goals in mind:
- Increasing aesthetic appeal by creating a visual identity based on IA’s existing logo
- Improving navigability and hierarchy
- Emphasizing the IA’s tourism side to further the agency’s mission (nurturing Filipinos’ understanding of history and culture).
Let’s check out the new website!
Home page
Visitors guide
Approaching design goals
Aesthetic appeal
A unified palette creates visual clarity and signifies interactivity. Decorative geometric shapes cohesively echo the IA’s logo.
Navigability and hierarchy
Consistent typography, accordions, carousels, cards, quick links, and breadcrumbs structure information and guide exploration.
Promoting tourism
New “Visitors guide” section, combined with photographs of parades, dances, and festivities, foster interest in cultural involvement.